The global webtoons market is expected to grow at a CAGR of around 32.2% during 2024-2033. This report on global webtoons market report provides holistic understanding of the market along with market sizing, forecast, drivers, challenges, and competitive landscape. The report presents a clear picture of the global webtoons market by segmenting the market based on revenue model, type, application and region. Also, detailed profiles of companies operating in the webtoons market are provided in this report. We believe that this report will aid the professionals and industry stakeholders in making informed decision.
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Market Drivers
The webtoons market is experiencing significant growth, largely driven by the global shift towards digital media consumption. This trend is fueled by the widespread availability of smartphones, tablets, and high-speed internet, which have made digital content, including webtoons, readily accessible to a broad audience. Particularly among younger generations, there is a growing preference for on-demand and mobile-friendly entertainment, a demand that webtoons adeptly fulfil. One of the key strengths of webtoons lies in their versatility, offering entertainment that is not only easily accessible but also highly engaging and interactive. Covering a diverse array of genres and themes, webtoons appeal to a wide range of demographics and interests. Moreover, the platform fosters inclusivity by providing a platform for creators from diverse backgrounds to share their stories and perspectives, thereby enriching the overall content landscape.
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Market Restraints
Indeed, monetizing webtoon content presents significant challenges despite its popularity. Many platforms provide webtoons for free, relying on revenue streams such as advertising, subscriptions, or microtransactions. However, generating adequate revenue to support both creators and platforms remains a hurdle. Additionally, safeguarding intellectual property rights in the digital realm poses complexities. Creators often encounter difficulties in protecting their original content from piracy and unauthorized distribution, which can ultimately hinder their ability to monetize their work effectively.
Market Opportunities
Furthermore, Webtoons are poised to experience substantial growth opportunities, owing to their digital format which eliminates the need for traditional drawing tools like screen tone and drawing pens. These digital comics feature vertically arranged images, allowing users to seamlessly scroll from top to bottom on mobile or tablet devices. This layout not only enables creators to showcase large-scale images but also provides flexibility in storytelling by removing restrictions on image layout. Furthermore, leading companies in the webtoons market are prioritizing the launch of new series and fresh content to attract a larger user base. These strategic initiatives are expected to fuel significant growth in the webtoons market in the foreseeable future.
Recent Industry DevelopmentÂ
- In Jun 2023, Inklore, was launched from PRH that specializes in comics from around the world, such as manga from Japan, Manwa from Korea, manhua from China, European comics, digital-only webtoons, and light novels.
- In Aug 2023, DC Comics, announced that their Webtoon series would be published as readers’ graphic novels.
Historical & Forecast Period
Base Year: 2023
Historical Period: 2019-2023
Forecast Period: 2024-2033
Report’s Unit: US$
Global Webtoons Market Segmentation
Market by Revenue Model
- Subscription Based
- Adds base
Market by Type
- Comedy
- Action
- Romance
- Horror
- Sci-Fi
- Others
Market by Application
- Mobile
- Tablets
- Laptop
- Television
Market by Region
Europe
- Germany
- United Kingdom
- France
- Italy
- Spain
- Russia
- Netherlands
- Sweden
- Poland
- Rest of Europe
North America
- United States
- Canada
Asia Pacific
- China
- Japan
- India
- South Korea
- Australia
- ASEAN
- Rest of Asia Pacific
Latin America
- Mexico
- Brazil
- Argentina
- Chile
- Rest of Latin America
Middle East & Africa
- Saudi Arabia
- Turkey
- Iran
- United Arab Emirates
- Rest of Middle East & Africa
List of Mentioned Companies
- Bilibili Comics
- Bomtoon
- Dongman Entertainment
- Izneo Webtoon
- Kakao Corp. (Daum Webtoon)
- Lezhin Entertainment
- Marvel Unlimited
- Naver Webtoon Corp
- NHN Comico Corp
- Ridibooks (RIDI Corp)
- Sidewalk Group (WebComics)
- Tappytoon
- Toomics Global
Report Coverage
| Report Feature | Details |
| Base Year | 2023 |
| Historical Period | 2019-2022 |
| Forecast Period | 2024-2033 |
| Units | US$ Million |
| Segments Covered | Revenue Model, Type, Application, Region |
| Region Covered | Europe, North America, Asia Pacific, Latin America, Middle East and Africa |
| Companies Covered | Bilibili Comics, Bomtoon, Dongman Entertainment, Izneo Webtoon, Kakao Corp. (Daum Webtoon), Lezhin Entertainment, Marvel Unlimited, Naver Webtoon Corp, NHN Comico Corp, Ridibooks (RIDI Corp), Sidewalk Group (WebComics), Tappytoon, Toomics Global |
| Purchase Options | Single User License: US$ 2,999 Five User License: US$ 3,499 Corporate License: US$ 4,499 |
Research Methodology
During the course of the research study, we conducted extensive primary and secondary research. The research commenced with extensive exploration through secondary sources followed by primary research. With these research methods, we were able to estimate the market size, to identify the factors that promote the growth in this market as well as the factors that hamper the growth in the market.
Comprehensive primary and secondary methods helped us to identify the trends in the market and to project the opportunities that the key players may get during the forecast period. Apart from these approaches, various analytical and statistical approaches were also used during data extraction cleaning, and analysis.Â
Post-secondary & primary research, we conducted expert interviews to validate all the information we collected during the course of the study. So, a blend of these three-way approaches helped us in data triangulation and to provide an accurate market scenario in our report.
Key Questions Answered in the Report
- What will be the global webtoons market size and the growth rate in the coming year?
- What are the main key factors driving the market?
- What are the key market trends impacting the growth of the market?
- What are the market opportunities and threats in the market?
- What industrial trends, drivers, and challenges are manipulating its growth?
- Which are trending factors influencing the market shares of the top regions across the globe?
- Who are the key market players in the industry?
- What is the impact of Covid19 on the current industry?
1. Preface
1.1 Objective
1.2 Target Audience & Key Offerings
1.3 Report’s Scope
1.4 Research Methodology
1.4.1 Phase I
1.4.2 Phase II
1.4.3 Phase III
1.5 Assumptions
2. Key Insights
2.1. Global Market in 2023
2.2. Impact of COVID-19
2.3. Growth Opportunities and Challenges
2.4. Key Industry Trends
3. Global Webtoons Market Dynamics
3.1. Introduction
3.2. Market DROs
3.2.1. Drivers
3.2.2. Restraints
3.2.3. Opportunities
3.3. Industry Trends
3.4. SWOT Analysis
3.5. Market Value Chain Analysis
3.6. Porter’s Five Forces Analysis
3.7. PESTLE Analysis
3.8. Key Price Indicators
3.9. Ansoff Matrix
3.10. Government Laws and Industry Regulations
4. Global Webtoons Market Analysis
4.1. Market Portraiture
4.2. Market Size (US$ Million, 2019-2023)
4.3. Market Forecast (US$ Million, 2024-2033)
4.4. Impact of COVID-19
4.5. Impact of Russia-Ukraine War
5. Global Webtoons Market by Revenue Model (US$ Million, 2019-2033)
5.1. Introduction
5.2. Subscription Based
5.3. Adds base
5.4. Key Segment Investment Opportunity
6. Global Webtoons Market by Type (US$ Million, 2019-2033)
6.1. Introduction
6.2. Comedy
6.3. Action
6.4. Romance
6.5. Horror
6.6. Sci-Fi
6.7. Others
6.8. Key Segment Investment Opportunity
7. Global Webtoons Market by Application (US$ Million, 2019-2033)
7.1. Introduction
7.2. Mobile
7.3. Tablets
7.4. Laptop
7.5. Television
7.6. Key Segment Investment Opportunity
8. Global Webtoons Market by Region (US$ Million, 2019-2033)
8.1. Introduction
8.2. Europe
8.3. North America
8.4. Asia Pacific
8.5. Latin America
8.6. Middle East & Africa
8.7. Key Segment Investment Opportunity
9. Europe Webtoons Market (US$ Million, 2019-2033)
9.1. Introduction
9.2. Key Drivers and Takeaways
9.3. Europe Market Breakup by Revenue Model
9.4. Europe Market Breakup by Type
9.5. Europe Market Breakup by Application
9.6. Europe Market Breakup by Country
9.6.1. Germany
9.6.2. United Kingdom
9.6.3. France
9.6.4. Italy
9.6.5. Spain
9.6.6. Russia
9.6.7. Netherlands
9.6.8. Sweden
9.6.9. Poland
9.6.10. Rest of Europe
10. North America Webtoons Market (US$ Million, 2019-2033)
10.1. Introduction
10.2. Key Drivers and Takeaways
10.3. North America Market Breakup by Revenue Model
10.4. North America Market Breakup by Type
10.5. North America Market Breakup by Application
10.6. North America Market Breakup by Country
10.6.1. United States
10.6.2. Canada
11. Asia Pacific Webtoons Market (US$ Million, 2019-2033)
11.1. Introduction
11.2. Key Drivers and Takeaways
11.3. Asia Pacific Market Breakup by Revenue Model
11.4. Asia Pacific Market Breakup by Type
11.5. Asia Pacific Market Breakup by Application
11.6. Asia Pacific Market Breakup by Country
11.6.1. China
11.6.2. Japan
11.6.3. India
11.6.4. South Korea
11.6.5. Australia
11.6.6. ASEAN
11.6.7. Rest of Asia Pacific
12. Latin America Webtoons Market (US$ Million, 2019-2033)
12.1. Introduction
12.2. Key Drivers and Takeaways
12.3. Latin America Market Breakup by Revenue Model
12.4. Latin America Market Breakup by Type
12.5. Latin America Market Breakup by Application
12.6. Latin America Market Breakup by Country
12.6.1. Mexico
12.6.2. Brazil
12.6.3. Argentina
12.6.4. Chile
12.6.5. Rest of Latin America
13. Middle East and Africa Webtoons Market (US$ Million, 2019-2033)
13.1. Introduction
13.2. Key Drivers and Takeaways
13.3. Middle East and Africa Market Breakup by Revenue Model
13.4. Middle East and Africa Market Breakup by Type
13.5. Middle East and Africa Market Breakup by Application
13.6. Middle East and Africa Market Breakup by Country
13.6.1. Saudi Arabia
13.6.2. Turkey
13.6.3. Iran
13.6.4. United Arab Emirates
13.6.5. Rest of Middle East & Africa
14. Competitive Landscape
14.1. Competitive Dashboard
14.2. Key Industry Strategies Analysis
14.3. Recent Developments
14.4. Market Scenario
15. Company Profiles
15.1. Bilibili Comics
15.2. Bomtoon
15.3. Dongman Entertainment
15.4. Izneo Webtoon
15.5. Kakao Corp. (Daum Webtoon)
15.6. Lezhin Entertainment
15.7. Marvel Unlimited
15.8. Naver Webtoon Corp
15.9. NHN Comico Corp
15.10. Ridibooks (RIDI Corp)
15.11. Sidewalk Group (WebComics
15.12. Tappytoon
15.13. Toomics Global
- Description
-
The global webtoons market is expected to grow at a CAGR of around 32.2% during 2024-2033. This report on global webtoons market report provides holistic understanding of the market along with market sizing, forecast, drivers, challenges, and competitive landscape. The report presents a clear picture of the global webtoons market by segmenting the market based on revenue model, type, application and region. Also, detailed profiles of companies operating in the webtoons market are provided in this report. We believe that this report will aid the professionals and industry stakeholders in making informed decision.
Â
Market Drivers
The webtoons market is experiencing significant growth, largely driven by the global shift towards digital media consumption. This trend is fueled by the widespread availability of smartphones, tablets, and high-speed internet, which have made digital content, including webtoons, readily accessible to a broad audience. Particularly among younger generations, there is a growing preference for on-demand and mobile-friendly entertainment, a demand that webtoons adeptly fulfil. One of the key strengths of webtoons lies in their versatility, offering entertainment that is not only easily accessible but also highly engaging and interactive. Covering a diverse array of genres and themes, webtoons appeal to a wide range of demographics and interests. Moreover, the platform fosters inclusivity by providing a platform for creators from diverse backgrounds to share their stories and perspectives, thereby enriching the overall content landscape.
Â
Market Restraints
Indeed, monetizing webtoon content presents significant challenges despite its popularity. Many platforms provide webtoons for free, relying on revenue streams such as advertising, subscriptions, or microtransactions. However, generating adequate revenue to support both creators and platforms remains a hurdle. Additionally, safeguarding intellectual property rights in the digital realm poses complexities. Creators often encounter difficulties in protecting their original content from piracy and unauthorized distribution, which can ultimately hinder their ability to monetize their work effectively.
Market Opportunities
Furthermore, Webtoons are poised to experience substantial growth opportunities, owing to their digital format which eliminates the need for traditional drawing tools like screen tone and drawing pens. These digital comics feature vertically arranged images, allowing users to seamlessly scroll from top to bottom on mobile or tablet devices. This layout not only enables creators to showcase large-scale images but also provides flexibility in storytelling by removing restrictions on image layout. Furthermore, leading companies in the webtoons market are prioritizing the launch of new series and fresh content to attract a larger user base. These strategic initiatives are expected to fuel significant growth in the webtoons market in the foreseeable future.
Recent Industry DevelopmentÂ
- In Jun 2023, Inklore, was launched from PRH that specializes in comics from around the world, such as manga from Japan, Manwa from Korea, manhua from China, European comics, digital-only webtoons, and light novels.
- In Aug 2023, DC Comics, announced that their Webtoon series would be published as readers’ graphic novels.
Historical & Forecast Period
Base Year: 2023
Historical Period: 2019-2023
Forecast Period: 2024-2033
Report’s Unit: US$
Global Webtoons Market Segmentation
Market by Revenue Model
- Subscription Based
- Adds base
Market by Type
- Comedy
- Action
- Romance
- Horror
- Sci-Fi
- Others
Market by Application
- Mobile
- Tablets
- Laptop
- Television
Market by Region
Europe
- Germany
- United Kingdom
- France
- Italy
- Spain
- Russia
- Netherlands
- Sweden
- Poland
- Rest of Europe
North America
- United States
- Canada
Asia Pacific
- China
- Japan
- India
- South Korea
- Australia
- ASEAN
- Rest of Asia Pacific
Latin America
- Mexico
- Brazil
- Argentina
- Chile
- Rest of Latin America
Middle East & Africa
- Saudi Arabia
- Turkey
- Iran
- United Arab Emirates
- Rest of Middle East & Africa
List of Mentioned Companies
- Bilibili Comics
- Bomtoon
- Dongman Entertainment
- Izneo Webtoon
- Kakao Corp. (Daum Webtoon)
- Lezhin Entertainment
- Marvel Unlimited
- Naver Webtoon Corp
- NHN Comico Corp
- Ridibooks (RIDI Corp)
- Sidewalk Group (WebComics)
- Tappytoon
- Toomics Global
Report Coverage
Report Feature Details Base Year 2023 Historical Period 2019-2022 Forecast Period 2024-2033 Units US$ Million Segments Covered Revenue Model, Type, Application, Region Region Covered Europe, North America, Asia Pacific, Latin America, Middle East and Africa Companies Covered Bilibili Comics, Bomtoon, Dongman Entertainment, Izneo Webtoon, Kakao Corp. (Daum Webtoon), Lezhin Entertainment, Marvel Unlimited, Naver Webtoon Corp, NHN Comico Corp, Ridibooks (RIDI Corp), Sidewalk Group (WebComics), Tappytoon, Toomics Global Purchase Options Single User License: US$ 2,999
Five User License: US$ 3,499
Corporate License: US$ 4,499Research Methodology
During the course of the research study, we conducted extensive primary and secondary research. The research commenced with extensive exploration through secondary sources followed by primary research. With these research methods, we were able to estimate the market size, to identify the factors that promote the growth in this market as well as the factors that hamper the growth in the market.
Comprehensive primary and secondary methods helped us to identify the trends in the market and to project the opportunities that the key players may get during the forecast period. Apart from these approaches, various analytical and statistical approaches were also used during data extraction cleaning, and analysis.Â
Post-secondary & primary research, we conducted expert interviews to validate all the information we collected during the course of the study. So, a blend of these three-way approaches helped us in data triangulation and to provide an accurate market scenario in our report.Key Questions Answered in the Report
- What will be the global webtoons market size and the growth rate in the coming year?
- What are the main key factors driving the market?
- What are the key market trends impacting the growth of the market?
- What are the market opportunities and threats in the market?
- What industrial trends, drivers, and challenges are manipulating its growth?
- Which are trending factors influencing the market shares of the top regions across the globe?
- Who are the key market players in the industry?
- What is the impact of Covid19 on the current industry?
- Table of Contents
-
1. Preface
1.1 Objective
1.2 Target Audience & Key Offerings
1.3 Report’s Scope
1.4 Research Methodology
1.4.1 Phase I
1.4.2 Phase II
1.4.3 Phase III
1.5 Assumptions
2. Key Insights
2.1. Global Market in 2023
2.2. Impact of COVID-19
2.3. Growth Opportunities and Challenges
2.4. Key Industry Trends
3. Global Webtoons Market Dynamics
3.1. Introduction
3.2. Market DROs
3.2.1. Drivers
3.2.2. Restraints
3.2.3. Opportunities
3.3. Industry Trends
3.4. SWOT Analysis
3.5. Market Value Chain Analysis
3.6. Porter’s Five Forces Analysis
3.7. PESTLE Analysis
3.8. Key Price Indicators
3.9. Ansoff Matrix
3.10. Government Laws and Industry Regulations
4. Global Webtoons Market Analysis
4.1. Market Portraiture
4.2. Market Size (US$ Million, 2019-2023)
4.3. Market Forecast (US$ Million, 2024-2033)
4.4. Impact of COVID-19
4.5. Impact of Russia-Ukraine War
5. Global Webtoons Market by Revenue Model (US$ Million, 2019-2033)
5.1. Introduction
5.2. Subscription Based
5.3. Adds base
5.4. Key Segment Investment Opportunity
6. Global Webtoons Market by Type (US$ Million, 2019-2033)
6.1. Introduction
6.2. Comedy
6.3. Action
6.4. Romance
6.5. Horror
6.6. Sci-Fi
6.7. Others
6.8. Key Segment Investment Opportunity
7. Global Webtoons Market by Application (US$ Million, 2019-2033)
7.1. Introduction
7.2. Mobile
7.3. Tablets
7.4. Laptop
7.5. Television
7.6. Key Segment Investment Opportunity
8. Global Webtoons Market by Region (US$ Million, 2019-2033)
8.1. Introduction
8.2. Europe
8.3. North America
8.4. Asia Pacific
8.5. Latin America
8.6. Middle East & Africa
8.7. Key Segment Investment Opportunity
9. Europe Webtoons Market (US$ Million, 2019-2033)
9.1. Introduction
9.2. Key Drivers and Takeaways
9.3. Europe Market Breakup by Revenue Model
9.4. Europe Market Breakup by Type
9.5. Europe Market Breakup by Application
9.6. Europe Market Breakup by Country
9.6.1. Germany
9.6.2. United Kingdom
9.6.3. France
9.6.4. Italy
9.6.5. Spain
9.6.6. Russia
9.6.7. Netherlands
9.6.8. Sweden
9.6.9. Poland
9.6.10. Rest of Europe
10. North America Webtoons Market (US$ Million, 2019-2033)
10.1. Introduction
10.2. Key Drivers and Takeaways
10.3. North America Market Breakup by Revenue Model
10.4. North America Market Breakup by Type
10.5. North America Market Breakup by Application
10.6. North America Market Breakup by Country
10.6.1. United States
10.6.2. Canada
11. Asia Pacific Webtoons Market (US$ Million, 2019-2033)
11.1. Introduction
11.2. Key Drivers and Takeaways
11.3. Asia Pacific Market Breakup by Revenue Model
11.4. Asia Pacific Market Breakup by Type
11.5. Asia Pacific Market Breakup by Application
11.6. Asia Pacific Market Breakup by Country
11.6.1. China
11.6.2. Japan
11.6.3. India
11.6.4. South Korea
11.6.5. Australia
11.6.6. ASEAN
11.6.7. Rest of Asia Pacific
12. Latin America Webtoons Market (US$ Million, 2019-2033)
12.1. Introduction
12.2. Key Drivers and Takeaways
12.3. Latin America Market Breakup by Revenue Model
12.4. Latin America Market Breakup by Type
12.5. Latin America Market Breakup by Application
12.6. Latin America Market Breakup by Country
12.6.1. Mexico
12.6.2. Brazil
12.6.3. Argentina
12.6.4. Chile
12.6.5. Rest of Latin America
13. Middle East and Africa Webtoons Market (US$ Million, 2019-2033)
13.1. Introduction
13.2. Key Drivers and Takeaways
13.3. Middle East and Africa Market Breakup by Revenue Model
13.4. Middle East and Africa Market Breakup by Type
13.5. Middle East and Africa Market Breakup by Application
13.6. Middle East and Africa Market Breakup by Country
13.6.1. Saudi Arabia
13.6.2. Turkey
13.6.3. Iran
13.6.4. United Arab Emirates
13.6.5. Rest of Middle East & Africa
14. Competitive Landscape
14.1. Competitive Dashboard
14.2. Key Industry Strategies Analysis
14.3. Recent Developments
14.4. Market Scenario
15. Company Profiles
15.1. Bilibili Comics
15.2. Bomtoon
15.3. Dongman Entertainment
15.4. Izneo Webtoon
15.5. Kakao Corp. (Daum Webtoon)
15.6. Lezhin Entertainment
15.7. Marvel Unlimited
15.8. Naver Webtoon Corp
15.9. NHN Comico Corp
15.10. Ridibooks (RIDI Corp)
15.11. Sidewalk Group (WebComics
15.12. Tappytoon
15.13. Toomics Global