South East Asia Over the Top (OTT) Market: Market Size, Forecast, Insights, and Competitive Landscape

The Southeast Asia over the top (OTT) market is expected to grow at a CAGR of around 14.5% during 2021-2027. This report on Southeast Asia over the top (OTT) market provides holistic understanding of the market along with market sizing, forecast, drivers, challenges, and competitive landscape. The report presents a clear picture of the Southeast Asia over the top (OTT) by categorising the market based on various segments including detailed regional segmentation. Also, detailed profiles of companies operating in the Southeast Asia over the top (OTT) market are provided in this report, which includes company description, business overview, product portfolio, and financial details.

This report provides an in-depth analysis of overall market and its segments. The historic numbers and forecasts are provided for each of the segments and for the countries covered in the report. This report also includes a detailed impact of COVID-19 pandemic on the Southeast Asia over the top (OTT) market.

Apart from the quantitative analysis, the report also provides qualitative analysis, including SWOT analysis, porter’s five forces, and value chain of the industry. It also includes descriptive market drivers, opportunities, on-going & future trends, and challenges. 

We believe that this report will aid the professionals and industry stakeholders in making informed decision.

 

Historical & Forecast Period

Base Year: 2020

Historical Period: 2016-2020

Forecast Period: 2021-2027

 

 Southeast Asia over the top (OTT) Market

 

Market by Component 

• Solution
• Services

Market by Device Type

• Smartphones
• Smart TVs
• Laptops, Desktops, and Tablets
• Gaming Consoles
• Set-top Box
• Others

Market by Content Type

• Video
• Audio/VoIP
• Games
• Communication
• Others 

Market by Revenue Model

• Subscription
• Advertisement
• Hybrid
• Others 

Market by User Type

• Personal
• Commercial 

Market by End User

• Media & Entertainment
• Education & Training
• Health & Fitness
• IT & Telecom
• E-commerce
• BFSI
• Government
• Others 

Market by Countries:

• Cambodia
• Indonesia
• Philippines
• Malaysia
• Myanmar
• Singapore
• Thailand
• Vietnam

Companies included in this report:

• Netflix
• Ifix
• Hooq
• Viu
• Tonton VIP
• Amazon
• Tribe
• Disney Plus
• Others

 

Research Methodology:

During the course of the research study, we conducted extensive primary and secondary research on the Southeast Asia over the top (OTT). The research commenced with extensive exploration through secondary sources followed by primary research. With these research methods, we were able to estimate the market size, to identify the factors that promote the growth in this market as well as the factors that hamper growth in the market.

Comprehensive primary and secondary methods helped us to identify trends in the market and to project the opportunities that the key players may get during the forecast period. Apart from these approaches, various analytical and statistical approaches were also used during data extraction cleaning, and analysis.

Post secondary & primary research, we conducted expert interviews to validate all the information we collected during the course of the study. So, a blend of these three-way approaches helped us in data triangulation and to provide accurate market scenario in our report.

 

Key Highlights of Report

• Overview of the Southeast Asia over the top (OTT) market.
• Analysis of Southeast Asia market trends, historical data, market estimates for the base year, and projections of compound annual growth rates (CAGRs) through the forecast period
• Profiles of the key companies
• SWOT analysis, Porter’s five forces, and value chain analysis of Southeast Asia over the top (OTT)

 

Key Questions Answered in the Report

• What will be the Southeast Asia over the top (OTT) market size and the growth rate in the coming year?
• What are the main key factors driving the market?
• What are the key market trends impacting the growth of the market?
• What are the market opportunities and threats in the market?
• What industrial trends, drivers and challenges are manipulating its growth?
• Which are trending factors influencing the market shares of the top companies?
• Who are the key market players in the industry?
• What is the degree of competition in the industry?
• What is the impact of COVID-19 on the current industry?

1. Preface
1.1 Objective
1.2 Target Audience & Key Offerings
1.3 Report’s Scope
1.4 Research Methodology
1.4.1 Phase I
1.4.2 Phase II
1.4.3 Phase III
1.5 Assumptions
2. Key Insights
3. Southeast Asia Over The Top (OTT) Market
3.1. Introduction
3.2. Market Drivers
3.3. Market Challenges
4. Southeast Asia Over The Top (OTT) Market Analysis
4.1. Market Portraiture
4.2. Market Size
4.3. Market Forecast
4.4. Impact of COVID-19
5. Southeast Asia Over The Top (OTT) Market by Component
5.1. Introduction
5.2. Solution
5.3. Services
6. Southeast Asia Over The Top (OTT) Market by Device Type
6.1 Introduction
6.2 Smartphones
6.3 Smart TVs
6.4 Laptops, Desktops and Tablets
6.5 Gaming Consoles
6.6 Set- Top Box
6.7 Others
7. Southeast Asia Over The Top (OTT) Market by Content Type
7.1. Introduction
7.2. Video
7.3. Audio/VoIP
7.4. Games
7.5. Communication
7.6. Others
8. Southeast Asia Over The Top (OTT) Market by Revenue Model
8.1. Introduction
8.2. Subscription
8.3. Advertisement
8.4. Hybrid
8.5. Others
9. Southeast Asia Over The Top (OTT) Market by User Type
9.1. Introduction
9.2. Personal
9.3. Commercial
10. Southeast Asia Over The Top (OTT) Market by End User
10.1. Introduction
10.2. Media & Entertainment
10.3. Education & Training
10.4. Health & Fitness
10.5. IT & Telecom
10.6. E-commerce
10.7. BFSI
10.8. Government
10.9. Others
11. Southeast Asia Over the top (OTT) Market by Country
11.1. Introduction
11.2. Cambodia
11.3. Indonesia
11.4. Philippines
11.5. Malaysia
11.6. Singapore
11.7. Thailand
11.8. Vietnam
12. SWOT Analysis
13. Porter’s Five Forces
14. Market Value Chain Analysis
15. Competitive Landscape
15.1. Competitive Scenario
15.2. Company Profiles
15.2.1. Netflix
15.2.2. Ifix
15.2.3. Hooq
15.2.4. Viu
15.2.5. Tonton VIP
15.2.6. Amazon
15.2.7. Tribe
15.2.8. Disney Plus
15.2.9. Others

List of Figures

Figure 1: South East Asia Over The Top (OTT) Market (in US$ Million), 2016-2020
Figure 2: South East Asia Over The Top (OTT) Market by Component, 2020
Figure 3: South East Asia Over The Top (OTT) Market by Device Type, 2020
Figure 4: South East Asia Over The Top (OTT) Market by Content Type, 2020
Figure 5: South East Asia Over The Top (OTT) Market by Revenue Model, 2020
Figure 6: South East Asia Over The Top (OTT) Market by User Type, 2020
Figure 7: South East Asia Over The Top (OTT) Market by End User, 2020
Figure 8: South East Asia Over The Top (OTT) Market by Country, 2020
Figure 9: South East Asia Over The Top (OTT) Market (in US$ Million), 2021-2027
Figure 10: South East Asia Over The Top (OTT) Market by Component (in %), 2020 & 2027
Figure 11: South East Asia Solution Over The Top (OTT) Market (in US$ Million), 2016-2020
Figure 12: South East Asia Solution Over The Top (OTT) Market (in US$ Million), 2021-2027
Figure 13: South East Asia Services Over The Top (OTT) Market (in US$ Million), 2016-2020
Figure 14: South East Asia Services Over The Top (OTT) Market (in US$ Million), 2021-2027
Figure 15: South East Asia Over The Top (OTT) Market by Device Type (in %), 2020 & 2027
Figure 16: South East Asia Smartphones Over The Top (OTT) Market (in US$ Million), 2016-2020
Figure 17: South East Asia Smartphones Over The Top (OTT) Market (in US$ Million), 2021-2027
Figure 18: South East Asia Smart TVs Over The Top (OTT) Market (in US$ Million), 2016-2020
Figure 19: South East Asia Smart TVs Over The Top (OTT) Market (in US$ Million), 2021-2027
Figure 20: South East Asia Laptops, Desktops and Tablets Over The Top (OTT) Market (in US$ Million), 2016-2020
Figure 21: South East Asia Laptops, Desktops and Tablets Over The Top (OTT) Market (in US$ Million), 2021-2027
Figure 22: South East Asia Gaming Consoles Over The Top (OTT) Market (in US$ Million), 2016-2020
Figure 23: South East Asia Gaming Consoles Over The Top (OTT) Market (in US$ Million), 2021-2027
Figure 24: South East Asia Set Top Box Over The Top (OTT) Market (in US$ Million), 2016-2020
Figure 25: South East Asia Set Top Box Over The Top (OTT) Market (in US$ Million), 2021-2027
Figure 26: South East Asia Others Over The Top (OTT) Market (in US$ Million), 2016-2020
Figure 27: South East Asia Others Over The Top (OTT) Market (in US$ Million), 2021-2027
Figure 28: South East Asia Over The Top (OTT) Market by Content Type (in %), 2020 & 2027
Figure 29: South East Asia Video Over The Top (OTT) Market (in US$ Million), 2016-2020
Figure 30: South East Asia Video Over The Top (OTT) Market (in US$ Million), 2021-2027
Figure 31: South East Asia Audio/VoIP Over The Top (OTT) Market (in US$ Million), 2016-2020
Figure 32: South East Asia Audio/VoIP Over The Top (OTT) Market (in US$ Million), 2021-2027
Figure 33: South East Asia Games Over The Top (OTT) Market (in US$ Million), 2016-2020
Figure 34: South East Asia Games Over The Top (OTT) Market (in US$ Million), 2021-2027
Figure 35: South East Asia Communication Over The Top (OTT) Market (in US$ Million), 2016-2020
Figure 36: South East Asia Communication Over The Top (OTT) Market (in US$ Million), 2021-2027
Figure 37: South East Asia Others Over The Top (OTT) Market (in US$ Million), 2016-2020
Figure 38: South East Asia Others Over The Top (OTT) Market (in US$ Million), 2021-2027
Figure 39: South East Asia Over The Top (OTT) Market by Revenue Model (in %), 2020 & 2027
Figure 40: South East Asia Subscriptions Over The Top (OTT) Market (in US$ Million), 2016-2020
Figure 41: South East Asia Subscriptions Over The Top (OTT) Market (in US$ Million), 2021-2027
Figure 42: South East Asia Advertisement Over The Top (OTT) Market (in US$ Million), 2016-2020
Figure 43: South East Asia Advertisement Over The Top (OTT) Market (in US$ Million), 2021-2027
Figure 44: South East Asia Hybrid Over The Top (OTT) Market (in US$ Million), 2016-2020
Figure 45: South East Asia Hybrid Over The Top (OTT) Market (in US$ Million), 2021-2027
Figure 46: South East Asia Over The Top (OTT) Market by User Type (in %), 2020 & 2027
Figure 47: South East Asia Personal Over The Top (OTT) Market (in US$ Million), 2016-2020
Figure 48: South East Asia Personal Over The Top (OTT) Market (in US$ Million), 2021-2027
Figure 49: South East Asia Commercial Over The Top (OTT) Market (in US$ Million), 2016-2020
Figure 50: South East Asia Commercial Over The Top (OTT) Market (in US$ Million), 2021-2027
Figure 51: South East Asia Over The Top (OTT) Market by End User (in %), 2020 & 2027
Figure 52: South East Asia Media & Entertainment Over The Top (OTT) Market (in US$ Million), 2016-2020
Figure 53: South East Asia Media & Entertainment Over The Top (OTT) Market (in US$ Million), 2021-2027
Figure 54: South East Asia Health & Fitness Over The Top (OTT) Market (in US$ Million), 2016-2020
Figure 55: South East Asia Health & Fitness Over The Top (OTT) Market (in US$ Million), 2021-2027
Figure 56: South East Asia IT & Telecom Over The Top (OTT) Market (in US$ Million), 2016-2020
Figure 57: South East Asia IT & Telecom Over The Top (OTT) Market (in US$ Million), 2021-2027
Figure 58: South East Asia E-commerce Over The Top (OTT) Market (in US$ Million), 2016-2020
Figure 59: South East Asia E-commerce Over The Top (OTT) Market (in US$ Million), 2021-2027
Figure 60: South East Asia BFSI Over The Top (OTT) Market (in US$ Million), 2016-2020
Figure 61: South East Asia BFSI Over The Top (OTT) Market (in US$ Million), 2021-2027
Figure 62: South East Asia Government Over The Top (OTT) Market (in US$ Million), 2016-2020
Figure 63: South East Asia Government Over The Top (OTT) Market (in US$ Million), 2021-2027
Figure 64: South East Asia Other Over The Top (OTT) Market (in US$ Million), 2016-2020
Figure 65: South East Asia Other Over The Top (OTT) Market (in US$ Million), 2021-2027
Figure 66: South East Asia Over The Top (OTT) Market by Country (in %), 2020 & 2027
Figure 67: Cambodia Over The Top (OTT) Market (in US$ Million), 2016-2020
Figure 68: Cambodia Over The Top (OTT) Market (in US$ Million), 2021-2027
Figure 69: Indonesia Over The Top (OTT) Market (in US$ Million), 2016-2020
Figure 70: Indonesia Over The Top (OTT) Market (in US$ Million), 2021-2027
Figure 71: Philippines Over The Top (OTT) Market (in US$ Million), 2016-2020
Figure 72: Philippines Over The Top (OTT) Market (in US$ Million), 2021-2027
Figure 73: Malaysia Over The Top (OTT) Market (in US$ Million), 2016-2020
Figure 74: Malaysia Over The Top (OTT) Market (in US$ Million), 2021-2027
Figure 75: Myanmar Over The Top (OTT) Market (in US$ Million), 2016-2020
Figure 76: Myanmar Over The Top (OTT) Market (in US$ Million), 2021-2027
Figure 77: Singapore Over The Top (OTT) Market (in US$ Million), 2016-2020
Figure 78: Singapore Over The Top (OTT) Market (in US$ Million), 2021-2027
Figure 79: Thailand Over The Top (OTT) Market (in US$ Million), 2016-2020
Figure 80: Thailand Over The Top (OTT) Market (in US$ Million), 2021-2027
Figure 81: Vietnam Over The Top (OTT) Market (in US$ Million), 2016-2020
Figure 82: Vietnam Over The Top (OTT) Market (in US$ Million), 2021-2027
Figure 83: Market Value Chain

 

List of Tables

Table 1: South East Asia Over The Top (OTT) Market Portraiture
Table 2: South East Asia Over The Top (OTT) Market by Component (in US$ Million), 2020 & 2027
Table 3: South East Asia Over The Top (OTT) Market by Device Type (in US$ Million), 2020 & 2027
Table 4: South East Asia Over The Top (OTT) Market by Content Type (in US$ Million), 2020 & 2027
Table 5: South East Asia Over The Top (OTT) Market by Revenue Model (in US$ Million), 2020 & 2027
Table 6: South East Asia Over The Top (OTT) Market by User Type (in US$ Million), 2020 & 2027
Table 7: South East Asia Over The Top (OTT) Market by End User (in US$ Million), 2020 & 2027
Table 8: South East Asia Over The Top (OTT) Market by Country (in US$ Million), 2020 & 2027
Table 9: List of Key Players