Ghana Mobile Money Market: Market Size, Forecast, Insights, and Competitive Landscape

The Ghana mobile money market is expected to grow at a CAGR of around 18.8% during 2021-2027. This report on Ghana mobile money market report provides holistic understanding of the market along with market sizing, forecast, drivers, challenges, and competitive landscape. The report presents a clear picture of the Ghana mobile money market by segmenting the market based on technology, business model, and transaction. Also, detailed profiles of companies operating in the Mobile Money market are provided in this report. We believe that this report will aid the professionals and industry stakeholders in making informed decision.

Market Drivers

• Increasing Trend of Convenience
• Expansion in Mobile Money Agent
• Technological Advancements

Market Challenges

• Classic Free Rider Problem
• Commercial Competition

Historical & Forecast Period

Base Year: 2020
Historical Period: 2016-2019
Forecast Period: 2021-2027

Market by Technology

• USSD
• Mobile Wallet
• Others

Market by Business Model

• Mobile led Model
• Bank led Model

Market by Transaction

• Peer to Peer
• Bill Payment
• Airtime Topup
• Others

1. Preface
1.1 Objective
1.2 Target Audience & Key Offerings
1.3 Report’s Scope
1.4 Research Methodology
1.4.1 Phase I
1.4.2 Phase II
1.4.3 Phase III
1.5 Assumptions
2. Key Insights
3. Ghana Mobile Money Market
3.1. Introduction
3.2. Market Drivers
3.3. Market Challenges
4. Ghana Mobile Money Market Analysis
4.1. Market Portraiture
4.2. Market Size
4.3. Market Forecast
4.4. Impact of COVID-19
5. Ghana Mobile Money Market by Technology
5.1. Introduction
5.2. USSD
5.3. Mobile Wallet
5.4. Others
6. Ghana Mobile Money Market by Business Model
6.1 Introduction
6.2 Mobile led Model
6.3 Bank led Model
7. Ghana Mobile Money Market by Transactions
7.1 Introduction
7.2 Peer to Peer
7.3 Bill Payment
7.4 Airtime Topup
7.5 Others
8. SWOT Analysis
9. Porter’s Five Forces
10. Market Value Chain Analysis
11. Competitive Landscape
11.1 Competitive Scenario
11.2 Company Profiles
11.2.1 MTN
11.2.2 Vodafone
11.2.3 AirtelTigo
11.2.4 UnityLink
11.2.5 Zeepay
11.2.6 GLO

List of Figures

Figure 1: Ghana Mobile Money Market (in US$ Million), 2016-2020
Figure 2: Ghana Mobile Money Market by Technology (%), 2020
Figure 3: Ghana Mobile Money Market by Business Model (%), 2020
Figure 4: Ghana Mobile Money Market by Transaction (%), 2020
Figure 5: Ghana Mobile Money Market (in US$ Million), 2021-2027
Figure 6: Ghana Mobile Money Market by Technology (in %), 2020 & 2027
Figure 7: Ghana USSD Mobile Money Market (in US$ Million), 2016-2020
Figure 8: Ghana USSD Mobile Money Market (in US$ Million), 2021-2027
Figure 9: Ghana Mobile Wallet Money Market (in US$ Million), 2016-2020
Figure 10: Ghana Mobile Wallet Money Market (in US$ Million), 2021-2027
Figure 11: Ghana Others Mobile Money Market (in US$ Million), 2016-2020
Figure 12: Ghana Others Mobile Money Market (in US$ Million), 2021-2027
Figure 13: Ghana Mobile Money Market by Business Model (in %), 2020 & 2027
Figure 14: Ghana Mobile led Model Mobile Money Market (in US$ Million), 2016-2020
Figure 15: Ghana Mobile led Model Mobile Money Market (in US$ Million), 2021-2027
Figure 16: Ghana Bank led Model Mobile Money Market (in US$ Million), 2016-2020
Figure 17: Ghana Bank led Model Mobile Money Market (in US$ Million), 2021-2027
Figure 18: Ghana Mobile Money Market by Transaction (in %), 2020 & 2027
Figure 19: Ghana Peer to Peer Mobile Money Market (in US$ Million), 2016-2020
Figure 20: Ghana Peer to Peer Mobile Money Market (in US$ Million), 2021-2027
Figure 21: Ghana Bill Payment Mobile Money Market (in US$ Million), 2016-2020
Figure 22: Ghana Bill Payment Mobile Money Market (in US$ Million), 2021-2027
Figure 23: Ghana Airtime Topup Mobile Money Market (in US$ Million), 2016-2020
Figure 24: Ghana Airtime Topup Mobile Money Market (in US$ Million), 2021-2027
Figure 25: Ghana Others Mobile Money Market (in US$ Million), 2016-2020
Figure 26: Ghana Others Mobile Money Market (in US$ Million), 2021-2027
Figure 27: Market Value Chain

List of Tables

Table 1: Ghana Mobile Money Market Portraiture
Table 2: Ghana Mobile Money Market by Technology (in US$ Million), 2020 & 2027
Table 3: Ghana Mobile Money Market by Business Model (in US$ Million), 2020 & 2027
Table 4: Ghana Mobile Money Market by Transaction (in US$ Million), 2020 & 2027
Table 5: List of Key Players