Europe Over the Top (OTT) Market: Market Size, Forecast, Insights, and Competitive Landscape

The Europe over the top (OTT) market is expected to grow at a CAGR of around 8.8% during 2021-2027. This report on Europe over the top (OTT) market provides holistic understanding of the market along with market sizing, forecast, drivers, challenges, and competitive landscape. The report presents a clear picture of the Europe over the top (OTT) by categorising the market based on various segments including detailed regional segmentation. Also, detailed profiles of companies operating in the Europe over the top (OTT) market are provided in this report, which includes company description, business overview, product portfolio, and financial details.

This report provides an in-depth analysis of overall market and its segments. The historic numbers and forecasts are provided for each of the segments and for the countries covered in the report. This report also includes a detailed impact of COVID-19 pandemic on the Europe over the top (OTT) market.

Apart from the quantitative analysis, the report also provides qualitative analysis, including SWOT analysis, porter’s five forces, and value chain of the industry. It also includes descriptive market drivers, opportunities, on-going & future trends, and challenges. 

We believe that this report will aid the professionals and industry stakeholders in making informed decision.

 

Historical & Forecast Period

Base Year: 2020

Historical Period: 2016-2020

Forecast Period: 2021-2027

 

 Europe Over The Top (OTT) Market

Market by Component:

• Solution
• Services

Market by Device Type:

• Smartphones
• Smart TVs
• Laptops, Desktops, and Tablets
• Gaming Consoles
• Set-top Box
• Others

Market by Content Type:

• Video
• Audio/VoIP
• Games
• Communication
• Others

Market by Revenue Model:

• Subscription
• Advertisement
• Hybrid
• Others

Market by User Type:

• Personal
• Commercial

Market by End User:

• Media & Entertainment
• Education & Training
• Health & Fitness
• IT & Telecom
• E-commerce
• BFSI
• Government
• Others

Market by Countries:

• Germany
• United Kingdom
• France
• Italy
• Spain
• Russia
• Netherlands
• Others

Companies included in this report:

• Amazon Prime
• Apple TV
• Disney+
• HBO
• Netflix

*This list is not exhaustive.

 

Research Methodology:

During the course of the research study, we conducted extensive primary and secondary research on the Europe over the top (OTT). The research commenced with extensive exploration through secondary sources followed by primary research. With these research methods, we were able to estimate the market size, to identify the factors that promote the growth in this market as well as the factors that hamper growth in the market.

Comprehensive primary and secondary methods helped us to identify trends in the market and to project the opportunities that the key players may get during the forecast period. Apart from these approaches, various analytical and statistical approaches were also used during data extraction cleaning, and analysis.

Post secondary & primary research, we conducted expert interviews to validate all the information we collected during the course of the study. So, a blend of these three-way approaches helped us in data triangulation and to provide accurate market scenario in our report.

 

Key Highlights of Report

• Overview of the Europe over the top (OTT) market.
• Analysis of market trends, historical data, market estimates for the base year, and projections of compound annual growth rates (CAGRs) through the forecast period
• Profiles of the key companies
• SWOT analysis, Porter’s five forces, and value chain analysis of Europe over the top (OTT)

 

Key Questions Answered in the Report

• What will be the Europe over the top (OTT) market size and the growth rate in the coming year?
• What are the main key factors driving the market?
• What are the key market trends impacting the growth of the market?
• What are the market opportunities and threats in the market?
• What industrial trends, drivers and challenges are manipulating its growth?
• Which are trending factors influencing the market shares of the top companies?
• Who are the key market players in the industry?
• What is the degree of competition in the industry?
• What is the impact of COVID-19 on the current industry?

1. Preface
1.1 Objective
1.2 Target Audience & Key Offerings
1.3 Report’s Scope
1.4 Research Methodology
1.4.1 Phase I
1.4.2 Phase II
1.4.3 Phase III
1.5 Assumptions
2. Key Insights
3. Europe Over The Top (OTT) Market
3.1. Introduction
3.2. Market Drivers
3.3. Market Challenges
4. Europe Over The Top (OTT) Market Analysis
4.1. Market Portraiture
4.2. Market Size
4.3. Market Forecast
4.4. Impact of COVID-19
5. Europe Over The Top (OTT) Market by Component
5.1. Introduction
5.2. Solution
5.3. Services
6. Europe Over The Top (OTT) Market by Device Type
6.1. Introduction
6.2. Smartphones
6.3. Smart TVs
6.4. Laptops, Desktops and Tablets
6.5. Gaming Consoles
6.6. Set- Top Box
6.7. Others
7. Europe Over The Top (OTT) Market by Content Type
7.1. Introduction
7.2. Video
7.3. Audio/VoIP
7.4. Games
7.5. Communication
7.6. Others
8. Europe Over The Top (OTT) Market by Revenue Model
8.1. Introduction
8.2. Subscription
8.3. Advertisement
8.4. Hybrid
8.5. Others
9. Europe Over The Top (OTT) Market by User Type
9.1. Introduction
9.2. Personal
9.3. Commercial
10. Europe Over The Top (OTT) Market by End User
10.1. Introduction
10.2. Media & Entertainment
10.3. Education & Training
10.4. Health & Fitness
10.5. IT & Telecom
10.6. E-commerce
10.7. BFSI
10.8. Government
10.9. Others
11. Europe Over the top (OTT) Market by Country
11.1. Introduction
11.2. Germany
11.3. United Kingdom
11.4. France
11.5. Italy
11.6. Spain
11.7. Russia
11.8. Netherlands
11.9. Others
12. SWOT Analysis
13. Porter’s Five Forces
14. Market Value Chain Analysis
15. Competitive Landscape
15.1. Competitive Scenario
15.2. Company Profiles
15.2.1. Amazon Prime
15.2.2. Apple TV
15.2.3. Disney+
15.2.4. HBO
15.2.5. Netflix

*This list is not exhaustive.

List of Figures

Figure 1: Europe Over The Top (OTT) Market (in US$ Million), 2016-2020
Figure 2: Europe Over The Top (OTT) Market by Component, 2020
Figure 3: Europe Over The Top (OTT) Market by Device Type, 2020
Figure 4: Europe Over The Top (OTT) Market by Content Type, 2020
Figure 5: Europe Over The Top (OTT) Market by Revenue Model, 2020
Figure 6: Europe Over The Top (OTT) Market by User Type, 2020
Figure 7: Europe Over The Top (OTT) Market by End User, 2020
Figure 8: Europe Over The Top (OTT) Market by Country, 2020
Figure 9: Europe Over The Top (OTT) Market (in US$ Million), 2021-2027
Figure 10: Europe Over The Top (OTT) Market by Component (in %), 2020 & 2027
Figure 11: Europe Solution Over The Top (OTT) Market (in US$ Million), 2016-2020
Figure 12: Europe Solution Over The Top (OTT) Market (in US$ Million), 2021-2027
Figure 13: Europe Services Over The Top (OTT) Market (in US$ Million), 2016-2020
Figure 14: Europe Services Over The Top (OTT) Market (in US$ Million), 2021-2027
Figure 15: Europe Over The Top (OTT) Market by Device Type (in %), 2020 & 2027
Figure 16: Europe Smartphones Over The Top (OTT) Market (in US$ Million), 2016-2020
Figure 17: Europe Smartphones Over The Top (OTT) Market (in US$ Million), 2021-2027
Figure 18: Europe Smart TVs Over The Top (OTT) Market (in US$ Million), 2016-2020
Figure 19: Europe Smart TVs Over The Top (OTT) Market (in US$ Million), 2021-2027
Figure 20: Europe Laptops, Desktops and Tablets Over The Top (OTT) Market (in US$ Million), 2016-2020
Figure 21: Europe Laptops, Desktops and Tablets Over The Top (OTT) Market (in US$ Million), 2021-2027
Figure 22: Europe Gaming Consoles Over The Top (OTT) Market (in US$ Million), 2016-2020
Figure 23: Europe Gaming Consoles Over The Top (OTT) Market (in US$ Million), 2021-2027
Figure 24: Europe Set Top Box Over The Top (OTT) Market (in US$ Million), 2016-2020
Figure 25: Europe Set Top Box Over The Top (OTT) Market (in US$ Million), 2021-2027
Figure 26: Europe Others Over The Top (OTT) Market (in US$ Million), 2016-2020
Figure 27: Europe Others Over The Top (OTT) Market (in US$ Million), 2021-2027
Figure 28: Europe Over The Top (OTT) Market by Content Type (in %), 2020 & 2027
Figure 29: Europe Video Over The Top (OTT) Market (in US$ Million), 2016-2020
Figure 30: Europe Video Over The Top (OTT) Market (in US$ Million), 2021-2027
Figure 31: Europe Audio/VoIP Over The Top (OTT) Market (in US$ Million), 2016-2020
Figure 32: Europe Audio/VoIP Over The Top (OTT) Market (in US$ Million), 2021-2027
Figure 33: Europe Games Over The Top (OTT) Market (in US$ Million), 2016-2020
Figure 34: Europe Games Over The Top (OTT) Market (in US$ Million), 2021-2027
Figure 35: Europe Communication Over The Top (OTT) Market (in US$ Million), 2016-2020
Figure 36: Europe Communication Over The Top (OTT) Market (in US$ Million), 2021-2027
Figure 37: Europe Others Over The Top (OTT) Market (in US$ Million), 2016-2020
Figure 38: Europe Others Over The Top (OTT) Market (in US$ Million), 2021-2027
Figure 39: Europe Over The Top (OTT) Market by Revenue Model (in %), 2020 & 2027
Figure 40: Europe Subscriptions Over The Top (OTT) Market (in US$ Million), 2016-2020
Figure 41: Europe Subscriptions Over The Top (OTT) Market (in US$ Million), 2021-2027
Figure 42: Europe Advertisement Over The Top (OTT) Market (in US$ Million), 2016-2020
Figure 43: Europe Advertisement Over The Top (OTT) Market (in US$ Million), 2021-2027
Figure 44: Europe Hybrid Over The Top (OTT) Market (in US$ Million), 2016-2020
Figure 45: Europe Hybrid Over The Top (OTT) Market (in US$ Million), 2021-2027
Figure 46: Europe Over The Top (OTT) Market by User Type (in %), 2020 & 2027
Figure 47: Europe Personal Over The Top (OTT) Market (in US$ Million), 2016-2020
Figure 48: Europe Personal Over The Top (OTT) Market (in US$ Million), 2021-2027
Figure 49: Europe Commercial Over The Top (OTT) Market (in US$ Million), 2016-2020
Figure 50: Europe Commercial Over The Top (OTT) Market (in US$ Million), 2021-2027
Figure 51: Europe Over The Top (OTT) Market by End User (in %), 2020 & 2027
Figure 52: Europe Media & Entertainment Over The Top (OTT) Market (in US$ Million), 2016-2020
Figure 53: Europe Media & Entertainment Over The Top (OTT) Market (in US$ Million), 2021-2027
Figure 54: Europe Education & Training Over The Top (OTT) Market (in US$ Million), 2016-2020
Figure 55: Europe Education & Training Over The Top (OTT) Market (in US$ Million), 2021-2027
Figure 56: Europe Health & Fitness Over The Top (OTT) Market (in US$ Million), 2016-2020
Figure 57: Europe Health & Fitness Over The Top (OTT) Market (in US$ Million), 2021-2027
Figure 58: Europe Health & Fitness Over The Top (OTT) Market (in US$ Million), 2016-2020
Figure 59: Europe Health & Fitness Over The Top (OTT) Market (in US$ Million), 2021-2027
Figure 60: Europe IT & Telecom Over The Top (OTT) Market (in US$ Million), 2016-2020
Figure 61: Europe IT & Telecom Over The Top (OTT) Market (in US$ Million), 2021-2027
Figure 62: Europe E-commerce Over The Top (OTT) Market (in US$ Million), 2016-2020
Figure 63: Europe E-commerce Over The Top (OTT) Market (in US$ Million), 2021-2027
Figure 64: Europe BFSI Over The Top (OTT) Market (in US$ Million), 2016-2020
Figure 65: Europe BFSI Over The Top (OTT) Market (in US$ Million), 2021-2027
Figure 66: Europe Government Over The Top (OTT) Market (in US$ Million), 2016-2020
Figure 67: Europe Government Over The Top (OTT) Market (in US$ Million), 2021-2027
Figure 68: Europe Other Over The Top (OTT) Market (in US$ Million), 2016-2020
Figure 69: Europe Other Over The Top (OTT) Market (in US$ Million), 2021-2027
Figure 70: Europe Over The Top (OTT) Market by Country (in %), 2020 & 2027
Figure 71: Europe Over The Top (OTT) Market by Country (in %), 2020 & 2027
Figure 72: Germany Over The Top (OTT) Market (in US$ Million), 2016-2020
Figure 73: Germany Over The Top (OTT) Market (in US$ Million), 2021-2027
Figure 74: United Kingdom Over The Top (OTT) Market (in US$ Million), 2016-2020
Figure 75: United Kingdom Over The Top (OTT) Market (in US$ Million), 2021-2027
Figure 76: France Over The Top (OTT) Market (in US$ Million), 2016-2020
Figure 77: France Over The Top (OTT) Market (in US$ Million), 2021-2027
Figure 78: Italy Over The Top (OTT) Market (in US$ Million), 2016-2020
Figure 79: Italy Over The Top (OTT) Market (in US$ Million), 2021-2027
Figure 80: Spain Over The Top (OTT) Market (in US$ Million), 2016-2020
Figure 81: Spain Over The Top (OTT) Market (in US$ Million), 2021-2027
Figure 82: Russia Over The Top (OTT) Market (in US$ Million), 2016-2020
Figure 83: Russia Over The Top (OTT) Market (in US$ Million), 2021-2027
Figure 84: Netherland Over The Top (OTT) Market (in US$ Million), 2016-2020
Figure 85: Netherland Over The Top (OTT) Market (in US$ Million), 2021-2027
Figure 86: Other European Countries Over The Top (OTT) Market (in US$ Million), 2016-2020
Figure 87: Other European Countries Over The Top (OTT) Market (in US$ Million), 2021-2027
Figure 88: Market Value Chain

 

List of Tables

Table 1: Europe Over The Top (OTT) Market Portraiture
Table 2: Europe Over The Top (OTT) Market by Component (in US$ Million), 2020 & 2027
Table 3: Europe Over The Top (OTT) Market by Device Type (in US$ Million), 2020 & 2027
Table 4: Europe Over The Top (OTT) Market by Content Type (in US$ Million), 2020 & 2027
Table 5: Europe Over The Top (OTT) Market by Revenue Model (in US$ Million), 2020 & 2027
Table 6: Europe Over The Top (OTT) Market by User Type (in US$ Million), 2020 & 2027
Table 7: Europe Over The Top (OTT) Market by End User (in US$ Million), 2020 & 2027
Table 8: Europe Over The Top (OTT) Market by Country (in US$ Million), 2020 & 2027
Table 9: List of Key Players