Digital OOH Advertising Market: Global Market Size, Forecast, Insights, and Competitive Landscape

The global digital OOH advertising market is expected to grow at a CAGR of around 16.2% during 2021-2027. This report on global digital OOH advertising market report provides holistic understanding of the market along with market sizing, forecast, drivers, challenges, and competitive landscape. The report presents a clear picture of the global digital OOH advertising market by segmenting the market based on format type, application, end-user, and region. Also, detailed profiles of companies operating in the global digital OOH advertising market are provided in this report. We believe that this report will aid the professionals and industry stakeholders in making informed decision.

Market Drivers

• Increasing Affordability Across Organisations
• Rising Popularity of Digital Billboards
• Increasing Investments in Advertising

Market Challenges

• High Costs
• Comparatively Less Informative

Historical & Forecast Period

Base Year: 2020
Historical Period: 2016-2019
Forecast Period: 2021-2027

Market by Format Type

• Digital Billboards
• Video Advertising
• Ambient Advertising
• Others

Market by Application

• Outdoor
• Indoor

Market by End-User

• Retail
• Recreation
• Banking
• Transportation
• Education
• Others

Market by Region

• Europe
  o Germany
  o United Kingdom
  o France
  o Italy
  o Spain
  o Russia
  o Netherlands
  o Rest of Europe
• North America
  o United States
  o Canada
• Asia Pacific
  o China
  o Japan
  o India
  o South Korea
  o Australia
  o Indonesia
  o Rest of Asia Pacific
• Latin America
  o Mexico
  o Brazil
  o Argentina
  o Rest of Latin America
• Middle East & Africa
  o Saudi Arabia
  o Turkey
  o Iran
  o Rest of Middle East & Africa

1. Preface
1.1 Objective
1.2 Target Audience & Key Offerings
1.3 Report’s Scope
1.4 Research Methodology
1.4.1 Phase I
1.4.2 Phase II
1.4.3 Phase III
1.5 Assumptions
2. Key Insights
3. Global Digital OOH Advertising Market
3.1. Introduction
3.2. Market Drivers
3.3. Market Challenges
4. Global Digital OOH Advertising Market Analysis
4.1. Market Portraiture
4.2. Market Size
4.3. Market Forecast
4.4. Impact of COVID-19
5. Global Digital OOH Advertising Market by Format Type
5.1. Introduction
5.2 Digital Billboards
5.3 Video Advertising
5.4 Ambient Advertising
5.5 Others
6. Global Digital OOH Advertising Market by Application
6.1 Introduction
6.2 Outdoor
6.3 Indoor
7. Global Digital OOH Advertising Market by End User
7.1 Introduction
7.2 Retail
7.3 Recreation
7.4 Banking
7.5 Transportation
7.6 Education
7.7 Others
8. Global Digital OOH Advertising Market by Region
8.1 Introduction
8.2 Europe
8.2.1 Germany
8.2.2 United Kingdom
8.2.3 France
8.2.4 Italy
8.2.5 Spain
8.2.6 Russia
8.2.7 Netherlands
8.2.8 Rest of the Europe
8.3 North America
8.3.1 United States
8.3.2 Canada
8.4 Asia Pacific
8.4.1 China
8.4.2 Japan
8.4.3 India
8.4.4 South Korea
8.4.5 Australia
8.4.6 Indonesia
8.4.7 Rest of the Asia Pacific
8.5 Latin America
8.5.1 Mexico
8.5.2 Brazil
8.5.3 Argentina
8.5.4 Rest of Latin America
8.6 Middle East & Africa
8.6.1 Saudi Arabia
8.6.2 Turkey
8.6.3 Iran
8.6.4 Rest of Middle East & Africa
9. SWOT Analysis
10. Porter’s Five Forces
11. Market Value Chain Analysis
12. Competitive Landscape
12.1 Competitive Scenario
12.2 Company Profiles
12.2.1 Lamar Advertising Company
12.2.2 Clear Channel Outdoor Holdings, Inc.
12.2.3 OUTFRONT Media
12.2.4 Prismview LLC
12.2.5 Daktronics
12.2.6 Mvix, Inc.
12.2.7 Christie Digital Systems USA, Inc
12.2.8 Ayuda Media Systems
12.2.9 JCDecaux
12.2.10 NEC Display Solutions, Ltd
12.2.11 Stroer SE & Co. KGaA
12.2.12 oOh!media Ltd
12.2.13 Deepsky Corporation Ltd.
12.2.14 Aoto Electronics Co., Ltd.

List of Figures

Figure 1: Global Digital OOH Advertising Market (in US$ Million), 2016-2020
Figure 2: Global Digital OOH Advertising Market by Format Type, 2020
Figure 3: Global Digital OOH Advertising Market by Application, 2020
Figure 4: Global Digital OOH Advertising Market by End User, 2020
Figure 5: Global Digital OOH Advertising Market by Region, 2020
Figure 6: Global Digital OOH Advertising Market (in US$ Million), 2021-2027
Figure 7: Global Digital OOH Advertising Market by Format Type (in %), 2020 & 2027
Figure 8: Global Digital Billboards Advertising Market (in US$ Million), 2016-2020
Figure 9: Global Digital Billboards Advertising Market (in US$ Million), 2021-2027
Figure 10: Global Video Advertising Market (in US$ Million), 2016-2020
Figure 11: Global Video Advertising Market (in US$ Million), 2021-2027
Figure 12: Global Ambient Advertising Market (in US$ Million), 2016-2020
Figure 13: Global Ambient Advertising Market (in US$ Million), 2021-2027
Figure 14: Global Others Digital Advertising Market (in US$ Million), 2016-2020
Figure 15: Global Others Digital Advertising Market (in US$ Million), 2021-2027
Figure 16: Global Digital OOH Advertising Market by Application (in %), 2020 & 2027
Figure 17: Global Outdoor Advertising Market (in US$ Million), 2016-2020
Figure 18: Global Outdoor Advertising Market (in US$ Million), 2021-2027
Figure 19: Global Indoor Advertising Market (in US$ Million), 2016-2020
Figure 20: Global Indoor Advertising Market (in US$ Million), 2021-2027
Figure 21: Global Digital OOH Advertising Market by End-User (in %), 2020 & 2027
Figure 22: Global Retail Digital OOH Advertising Market (in US$ Million), 2016-2020
Figure 23: Global Retail Digital OOH Advertising Market (in US$ Million), 2021-2027
Figure 24: Global Recreation Digital OOH Advertising Market (in US$ Million), 2016-2020
Figure 25: Global Recreation Digital OOH Advertising Market (in US$ Million), 2021-2027
Figure 26: Global Banking Digital OOH Advertising Market (in US$ Million), 2016-2020
Figure 27: Global Banking Digital OOH Advertising Market (in US$ Million), 2021-2027
Figure 28: Global Transportation Digital OOH Advertising Market (in US$ Million), 2016-2020
Figure 29: Global Transportation Digital OOH Advertising Market (in US$ Million), 2021-2027
Figure 30: Global Education Digital OOH Advertising Market (in US$ Million), 2016-2020
Figure 31: Global Education Digital OOH Advertising Market (in US$ Million), 2021-2027
Figure 32: Global Others Digital OOH Advertising Market (in US$ Million), 2016-2020
Figure 33: Global Others Digital OOH Advertising Market (in US$ Million), 2021-2027
Figure 34: Global Digital OOH Advertising Market by Region (in %), 2020 & 2027
Figure 35: Europe Digital OOH Advertising Market (in US$ Million), 2016-2020
Figure 36: Europe Digital OOH Advertising Market (in US$ Million), 2021-2027
Figure 37: Europe Digital OOH Advertising Market by Country (in %), 2020 & 2027
Figure 38: Germany Digital OOH Advertising Market (in US$ Million), 2016-2027
Figure 39: United Kingdom Digital OOH Advertising Market (in US$ Million), 2016-2027
Figure 40: France Digital OOH Advertising Market (in US$ Million), 2016-2027
Figure 41: Italy Digital OOH Advertising Market (in US$ Million), 2016-2027
Figure 42: Spain Digital OOH Advertising Market (in US$ Million), 2016-2027
Figure 43: Russia Digital OOH Advertising Market (in US$ Million), 2016-2027
Figure 44: Netherlands Digital OOH Advertising Market (in US$ Million), 2016-2027
Figure 45: North America Digital OOH Advertising Market (in US$ Million), 2016-2020
Figure 46: North America Digital OOH Advertising Market (in US$ Million), 2021-2027
Figure 47: North America Digital OOH Advertising Market by Country (in %), 2020 & 2027
Figure 48: United States Digital OOH Advertising Market (in US$ Million), 2016-2027
Figure 49: Canada Digital OOH Advertising Market (in US$ Million), 2016-2027
Figure 50: Asia Pacific Digital OOH Advertising Market (in US$ Million), 2016-2020
Figure 51: Asia Pacific Digital OOH Advertising Market (in US$ Million), 2021-2027
Figure 52: Asia Pacific Digital OOH Advertising Market by Country (in %), 2020 & 2027
Figure 53: China Digital OOH Advertising Market (in US$ Million), 2016-2027
Figure 54: Japan Digital OOH Advertising Market (in US$ Million), 2016-2027
Figure 55: India Digital OOH Advertising Market (in US$ Million), 2016-2027
Figure 56: South Korea Digital OOH Advertising Market (in US$ Million), 2016-2027
Figure 57: Australia Digital OOH Advertising Market (in US$ Million), 2016-2027
Figure 58: Indonesia Digital OOH Advertising Market (in US$ Million), 2016-2027
Figure 59: Latin America Digital OOH Advertising Market (in US$ Million), 2016-2020
Figure 60: Latin America Digital OOH Advertising Market (in US$ Million), 2021-2027
Figure 61: Latin America Digital OOH Advertising Market by Country (in %), 2020 & 2027
Figure 62: Mexico Digital OOH Advertising Market (in US$ Million), 2016-2027
Figure 63: Brazil Digital OOH Advertising Market (in US$ Million), 2016-2027
Figure 64: Argentina Digital OOH Advertising Market (in US$ Million), 2016-2027
Figure 65: Middle East & Africa Digital OOH Advertising Market (in US$ Million), 2016-2020
Figure 66: Middle East & Africa Digital OOH Advertising Market (in US$ Million), 2021-2027
Figure 67: Middle East & Africa Digital OOH Advertising Market by Country (in %), 2020 & 2027
Figure 68: Saudi Arabia Digital OOH Advertising Market (in US$ Million), 2016-2027
Figure 69: Turkey Digital OOH Advertising Market (in US$ Million), 2016-2027
Figure 70: Iran Digital OOH Advertising Market (in US$ Million), 2016-2027
Figure 71: Market Value Chain

List of Tables

Table 1: Global Digital OOH Advertising Market Portraiture
Table 2: Global Digital OOH Advertising Market by Format Type (in US$ Million), 2020 & 2027
Table 3: Global Digital OOH Advertising Market by Application (in US $ Million), 2020 & 2027
Table 4: Global Digital OOH Advertising Market by End User (in US $ Million), 2020 & 2027
Table 5: Global Digital OOH Advertising Market by Region (in US$ Million), 2020 & 2027
Table 6: Europe Digital OOH Advertising Market by Country (in US$ Million), 2020 & 2027
Table 7: North America Digital OOH Advertising Market by Country (in US$ Million), 2020 & 2027
Table 8: Asia Pacific Digital OOH Advertising Market by Country (in US$ Million), 2020 & 2027
Table 9: Latin America Digital OOH Advertising Market by Country (in US$ Million), 2020 & 2027
Table 10: Middle East & Africa Digital OOH Advertising Market by Country (in US$ Million), 2020 & 2027
Table 11: List of Key Players