At-Home Fitness Equipment Market: Global Market Size, Forecast, Insights, Segmentation, and Competitive Landscape with Impact of COVID-19 & Russia-Ukraine War

The global at-home fitness equipment market is expected to grow at a CAGR of around 6.1% during 2024-2033. This report on global at-home fitness equipment market report provides holistic understanding of the market along with market sizing, forecast, drivers, challenges, and competitive landscape. The report presents a clear picture of the global at-home fitness equipment market by segmenting the market based on type, distribution channel and region. Also, detailed profiles of companies operating in the at-home fitness equipment market are provided in this report. We believe that this report will aid the professionals and industry stakeholders in making informed decision.

 

 

Market Drivers

The market for at-home fitness equipment is seeing substantial expansion thanks to recent advancements and efforts made by leading industry participants. Progress such as interactive platforms, collaborations with technology firms, compact designs, and sustainable approaches are driving the growth of the at-home fitness equipment market. The surge in demand for at-home fitness equipment is greatly fueled by the concept of personalization. In an era marked by diverse individual preferences and fitness objectives, the capability to customize exercise routines to suit specific needs has become paramount. At-home fitness equipment addresses this demand by providing a variety of choices that can be adapted to accommodate different fitness levels, workout preferences, and health goals. Personalization enables users to craft workouts that align precisely with their objectives, be it weight loss, muscle building, cardiovascular health enhancement, or flexibility improvement.

 

Market Restraints

The high cost of at-home fitness equipment poses a significant constraint on the market’s growth. The considerable investment required to purchase fitness machines like treadmills, ellipticals, and smart gym systems may deter potential customers. Furthermore, the learning curve associated with digital interfaces and technology presents another hurdle for the at-home fitness equipment market. Many consumers, particularly those less familiar with technology, may find it challenging to navigate and effectively utilize the digital features embedded in modern fitness equipment. The integration of interactive displays, apps, and connectivity can lead to confusion and frustration, potentially discouraging users from fully benefiting from these advanced features.

 

Market Opportunities

Additionally, as the focus on physical fitness continues to grow, more people are seeking convenient ways to integrate exercise into their daily lives. This heightened awareness has led to a significant increase in demand for at-home fitness equipment, as individuals actively prioritize their health goals and seek sustainable ways to stay physically active. The integration of cutting-edge technologies, such as virtual reality, artificial intelligence, and app connectivity, has transformed traditional fitness equipment into interactive and immersive workout solutions. The appeal of interactive workout experiences, guided by virtual trainers, live classes, and performance tracking, has captivated consumers. Technologically enhanced at-home fitness equipment now offers real-time feedback, personalized routines, and data-driven insights tailored to individual fitness goals. For example, smart stationary bikes like Peloton provide users with live streaming classes and performance metrics, effectively recreating the studio experience in the comfort of one’s home.

Recent Industry Development 

• In Jun 2021, ICON Health & Fitness officially changed its corporate name to iFIT Health & Fitness Inc. (iFIT). The company asserts that this change underscores iFIT’s commitment to delivering personalized, integrated health and fitness experiences to its growing community.
• In Apr 2021, Katapult formed a collaboration with Expert Fitness Supply with the goal of enhancing its retail chain operations and expanding its range of products, including commercial treadmills, rowers, and home gym equipment.

 

Historical & Forecast Period

Base Year: 2023

Historical Period: 2019-2023

Forecast Period: 2024-2033

Report’s Unit: US$

 

Global At-Home Fitness Equipment Market Segmentation

Market by Type

• Cardiovascular Training Equipment
  • Air Bike and Stationary Cycles
  • Treadmill
  • Elliptical Machines
  • Rowing Machine
  • Others
• Strength Training Equipment
  • Adjustable Dumbbells
  • Weight-Lifting Bench
  • Ab Wheel
  • Medicine Ball
  • Mini Resistance Bands
  • Pull Up Bars
  • Adjustable Kettlebell
  • Others
• Accessories
  • Weighted Jump Rope
  • Foam Roller
  • Others

Market by Distribution Channel

• Specialty Stores and Dealers
• Online Stores
• Supermarkets and Hypermarkets
• Others

Market by Region

Europe

• Germany
• United Kingdom
• France
• Italy
• Spain
• Russia
• Netherlands
• Sweden
• Poland
• Rest of Europe

North America

• United States
• Canada

Asia Pacific

• China
• Japan
• India
• South Korea
• Australia
• ASEAN
• Rest of Asia Pacific

Latin America

• Mexico
• Brazil
• Argentina
• Chile
• Rest of Latin America

Middle East & Africa

• Saudi Arabia
• Turkey
• Iran
• United Arab Emirates
• Rest of Middle East & Africa

 

List of Mentioned Companies

• Adidas AG
• Amer Sports Corporation
• Life Fitness
• Echelon Fitness Multimedia LLC
• Hoist Fitness Systems Inc.
• Icon Health & Fitness Inc.
• Johnson Health Tech. Co. Ltd.
• Technogym
• True Fitness Technology Inc.
• Decathlon SA

Report Coverage

Report Feature	Details
Base Year	2023
Historical Period	2019-2022
Forecast Period	2024-2033
Units	US$ Million
Segments Covered	Type, Distribution Channel, Region
Region Covered	Europe, North America, Asia Pacific, Latin America, Middle East and Africa
Companies Covered	Adidas AG, Amer Sports Corporation, Life Fitness, Echelon Fitness Multimedia LLC, Hoist Fitness Systems Inc., Icon Health & Fitness Inc., Johnson Health Tech. Co. Ltd., Technogym, True Fitness Technology Inc., Decathlon SA
Purchase Options	Single User License: US$ 2,999 Five User License: US$ 3,499 Corporate License: US$ 4,499

 

Research Methodology

During the course of the research study, we conducted extensive primary and secondary research. The research commenced with extensive exploration through secondary sources followed by primary research. With these research methods, we were able to estimate the market size, to identify the factors that promote the growth in this market as well as the factors that hamper the growth in the market.

Comprehensive primary and secondary methods helped us to identify the trends in the market and to project the opportunities that the key players may get during the forecast period. Apart from these approaches, various analytical and statistical approaches were also used during data extraction cleaning, and analysis. 

Post-secondary & primary research, we conducted expert interviews to validate all the information we collected during the course of the study. So, a blend of these three-way approaches helped us in data triangulation and to provide an accurate market scenario in our report.

 

Key Questions Answered in the Report

• What will be the global at-home fitness equipment market size and the growth rate in the coming year?
• What are the main key factors driving the market?
• What are the key market trends impacting the growth of the market?
• What are the market opportunities and threats in the market?
• What industrial trends, drivers, and challenges are manipulating its growth?
• Which are trending factors influencing the market shares of the top regions across the globe?
• Who are the key market players in the industry?
• What is the impact of Covid19 on the current industry?

1. Preface
1.1 Objective
1.2 Target Audience & Key Offerings
1.3 Report’s Scope
1.4 Research Methodology
1.4.1 Phase I
1.4.2 Phase II
1.4.3 Phase III
1.5 Assumptions
2. Key Insights
2.1. Global Market in 2023
2.2. Impact of COVID-19
2.3. Growth Opportunities and Challenges
2.4. Key Industry Trends
3. Global At-Home Fitness Equipment Market Dynamics
3.1. Introduction
3.2. Market DROs
3.2.1. Drivers
3.2.2. Restraints
3.2.3. Opportunities
3.3. Industry Trends
3.4. SWOT Analysis
3.5. Market Value Chain Analysis
3.6. Porter’s Five Forces Analysis
3.7. PESTLE Analysis
3.8. Key Price Indicators
3.9. Ansoff Matrix
3.10. Government Laws and Industry Regulations
4. Global At-Home Fitness Equipment Market Analysis
4.1. Market Portraiture
4.2. Market Size (US$ Million, 2019-2023)
4.3. Market Forecast (US$ Million, 2024-2033)
4.4. Impact of COVID-19
4.5. Impact of Russia-Ukraine War
5. Global At-Home Fitness Equipment Market by Type (US$ Million, 2019-2033)
5.1. Introduction
5.2. Cardiovascular Training Equipment
5.2.1. Air Bike and Stationary Cycles
5.2.2. Treadmill
5.2.3. Elliptical Machines
5.2.4. Rowing Machine
5.2.5. Others
5.3. Strength Training Equipment
5.3.1. Adjustable Dumbbells
5.3.2. Weight-Lifting Bench
5.3.3. Ab Wheel
5.3.4. Medicine Ball
5.3.5. Mini Resistance Bands
5.3.6. Pull Up Bars
5.3.7. Adjustable Kettlebell
5.3.8. Others
5.4. Accessories
5.4.1. Weighted Jump Rope
5.4.2. Foam Roller
5.4.3. Others
5.5. Key Segment Investment Opportunity
6. Global At-Home Fitness Equipment Market by Distribution Channel (US$ Million, 2019-2033)
6.1. Introduction
6.2. Specialty Stores and Dealers
6.3. Online Stores
6.4. Supermarkets and Hypermarkets
6.5. Others
6.6. Key Segment Investment Opportunity
7. Global At-Home Fitness Equipment Market by Region (US$ Million, 2019-2033)
7.1. Introduction
7.2. Europe
7.3. North America
7.4. Asia Pacific
7.5. Latin America
7.6. Middle East & Africa
7.7. Key Segment Investment Opportunity
8. Europe At-Home Fitness Equipment Market (US$ Million, 2019-2033)
8.1. Introduction
8.2. Key Drivers and Takeaways
8.3. Europe Market Breakup by Raw Material
8.4. Europe Market Breakup by Type
8.5. Europe Market Breakup by Distribution Channel
8.6. Europe Market Breakup by Function
8.7. Europe Market Breakup by Country
8.7.1. Germany
8.7.2. United Kingdom
8.7.3. France
8.7.4. Italy
8.7.5. Spain
8.7.6. Russia
8.7.7. Netherlands
8.7.8. Sweden
8.7.9. Poland
8.7.10. Rest of Europe
9. North America At-Home Fitness Equipment Market (US$ Million, 2019-2033)
9.1. Introduction
9.2. Key Drivers and Takeaways
9.3. North America Market Breakup by Type
9.4. North America Market Breakup by Distribution Channel
9.5. North America Market Breakup by Country
9.5.1. United States
9.5.2. Canada
10. Asia Pacific At-Home Fitness Equipment Market (US$ Million, 2019-2033)
10.1. Introduction
10.2. Key Drivers and Takeaways
10.3. Asia Pacific Market Breakup by Type
10.4. Asia Pacific Market Breakup by Distribution Channel
10.5. Pacific Market Breakup by Country
10.5.1. China
10.5.2. Japan
10.5.3. India
10.5.4. South Korea
10.5.5. Australia
10.5.6. ASEAN
10.5.7. Rest of Asia Pacific
11. Latin America At-Home Fitness Equipment Market (US$ Million, 2019-2033)
11.1. Introduction
11.2. Key Drivers and Takeaways
11.3. Latin America Market Breakup by Type
11.4. Latin America Market Breakup by Distribution Channel
11.5. Latin America Market Breakup by Country
11.5.1. Mexico
11.5.2. Brazil
11.5.3. Argentina
11.5.4. Chile
11.5.5. Rest of Latin America
12. Middle East and Africa At-Home Fitness Equipment Market (US$ Million, 2019-2033)
12.1. Introduction
12.2. Key Drivers and Takeaways
12.3. Middle East and Africa Market Breakup by Type
12.4. Middle East and Africa Market Breakup by Distribution Channel
12.5. Middle East and Africa Market Breakup by Country
12.5.1. Saudi Arabia
12.5.2. Turkey
12.5.3. Iran
12.5.4. United Arab Emirates
12.5.5. Rest of Middle East & Africa
13. Competitive Landscape
13.1. Competitive Dashboard
13.2. Key Industry Strategies Analysis
13.3. Recent Developments
13.4. Market Scenario
14. Company Profiles
14.1. Adidas AG
14.2. Amer Sports Corporation
14.3. Life Fitness
14.4. Echelon Fitness Multimedia LLC
14.5. Hoist Fitness Systems Inc.
14.6. Icon Health & Fitness Inc.
14.7. Johnson Health Tech. Co. Ltd.
14.8. Technogym
14.9. True Fitness Technology Inc.
14.10. Decathlon SA